"To me, and a handful of practical purists, design was meant to serve people and make life easier, not just better looking. When designers succeed, the results do not need explanations, a narrative or descriptive tags; they tell their stories in how they work. The prize is not fame, fortune, or blog hits but the betterment of society through what might have been perceived, at first, as the peculiar placement of a handle on a cup but ended up changing how we sip, if not the world. With such potential power in the balance, why then do so many companies manufacture things not because they found a better way or discovered something to add (or more to the point, subtract) but to move as much product as possible? We used to design things because we needed new functionality — I’m talking about objects like the wheel, fire, or cave door — but that’s no longer the case, because we have been overtaken by notions of perceived beauty to the detriment of what design should actually be about: how things work."

Designing Is About The Decisions You Make Every Day | Co.Design (via kmackay)

(via kmackay)